Beautiful Destinations

We helped produce, develop, and execute Brand USA's most successful tourism marketing campaign ever

1.1BN
Impressions

170M
Video Views

6.6M
Incremental Visitors

Approach
Created the largest content library of US tourism content in the world servicing over 900 public & private sector partners of the US government. Created “United Stories” a tourism brand & global marketing campaign creating inspiration to visit all 50 states of USA.

Results
United Stories became the most awarded marketing campaign in US tourism history and helped Brand USA secure their highest ever partner marketing dollars (multi millions from the public & private sector).

Impact
According to Oxford Economics & The USTA, Brand USA and our work drove over 6.6 million incremental visitors, 52,000 incremental jobs for Americans and $21.8 billion dollars of economic impact.